internet marketing
The internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium.
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising, and sales.
a comprehensive strategy
Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
Internet marketing will also include the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing and Web 2.0 strategies.
one-to-one approach
The targeted user is typically browsing the internet alone, so the marketing messages can reach the user personally. This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the user.
appeal to specific interest
Internet marketing places an emphasis on marketing that appeals to a specific behavior or interest, rather than reaching out to a broadly-defined demographic. "Off-line" marketers typically segment their markets according to age group, sex, geography, and other general factors. Online marketers have the luxury of targeting by activity.
cost effective
Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.
quantify
Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an internet marketing campaign can be traced, measured, and tested. The advertisers either pay per web banner impression, per click (PPC), per play (PPP), or per action accomplished. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action.
Internet marketing services: