public relations
what is news?
Think about your business. Is their anything newsworthy, anything that could be termed a 'news story'? If not, could you create an event or an activity that could be newsworthy. Could you find a new angle or add a new detail to make it newsworthy.
the indirect approach
If the first paragraph of your press release is just a blatant plug for your business, then the press release with be ignored. The objective is to build up the profile of your business but this is best achieved through quality editorial and regular coverage.
online promotion
For many, the internet has become the primary source for news and information. What is the profile of your business online?
social media
With the rise of personal webspace, blogging and social networks there is now a significant amount of conversation happening online. Could your business or its products benefit from a better profile?
our approach
Our focus is online public relations, building and sustaining the profile of your brand online. But we will need to understand your business before we can develop an effective public relations campaign.
We can work on either a specific short campaign, to a fixed budget, or we can work on a retained basis, for a small monthly fee, as we work to build your online profile..